Growth marketing, built to run without me.
I develop, implement and monitor marketing campaigns across multiple channels — and then I automate the parts that shouldn't need a person. Currently Growth Marketer at Staffmark Group.
Fifteen-plus years in marketing, most of it inside staffing and recruitment: paid and organic acquisition, lifecycle programs, dashboards, and the process work that makes a decentralized team move together.
Offices coordinated on a two-week sprint cadence
Ad spend managed against demand-based forecasting
Reports merged into one executive performance dashboard
FAQs automated by an AI chatbot rolled out org-wide
What I do
Acquisition campaigns
Paid, organic and owned working from one brief — search, social and job boards managed against cost per application, not impressions, across a portfolio of brands and markets.
Marketing automation
Request intake, approval routing, survey and NPS workflows, chatbots. If a step happens the same way twice a week, it shouldn't be a person's afternoon.
Reporting & governance
Campaign naming conventions, clean tagging, and dashboards leadership can read without a translator — the reason spend can be explained and repeated.
Web & content
The website as the primary marketing hub: aligned with brand and campaign, built for talent and client attraction, engagement and organic lead generation.
Experience
Growth Marketer
Align the brand's web and social presence with its integrated marketing and branding strategy — campaign development, execution and reporting across channels for a family of staffing brands.
Senior Specialist, B2C Acquisition Marketing
Owned the website as the primary marketing hub for talent and client attraction, engagement and organic lead generation. Coordinated bi-weekly sprints with 450+ offices and managed over $1M in ad spend.
- Built a strategic performance dashboard that merged 10+ reports into one view, giving executives clarity and a faster path to action.
- Led development and org-wide adoption of campaign naming conventions across every job posting and marketing effort, paid and organic — making spend traceable and feeding a demand-based ad calculator.
- Launched an AI-powered FAQ chatbot org-wide, automating over 100 recurring questions and routing the rest to the right department.
- Automated decentralized campaign approvals, routing proposals to supervisors and then to production, which expedited pre-launch.
- Set up automation for an org-wide, talent-focused NPS program, turning survey responses into decision-ready insight.
- Built a recruiter request system that cut administrative work and sped up access to essential marketing tools.
Earlier
University of South Florida
College of Arts and Sciences — Communications, with an emphasis in Integrated Marketing Communications.
Recommendations
"Jen demonstrated an incredible ability to pivot and apply her diverse marketing skills to various initiatives. She helped lead a marketing analytics program that predicted media spend — two-week sprints, 450 offices. She was instrumental to its success, helped improve it, and frankly, made it look easy."
"Jennifer's organization skills are second to none. She excels in project management and finds joy in streamlining and automating processes. If given the opportunity, I will gladly work with her again."
"A true automation guru, efficiently managing projects with impeccable organization. Her dedication and talent make her an invaluable asset to any team."
Contact
Open to the right role or project.
Full-time growth marketing roles and select freelance engagements. Email is fastest.