Growth marketing, built to run without me.
I build the systems that make marketing trustworthy — clean data, governed attribution, and compliant lifecycle programs — and lead how those systems evolve with AI. Systems that turn a busy funnel into decisions leadership can act on.
Four pillars of governed growth.
I sit at the intersection of demand generation, technical marketing operations, and regulatory compliance — building engines that scale cleanly.
Compliant Lifecycle Programs
Lifecycle SMS and email programs built to survive a compliance audit. Opt-in architecture, consent handoffs, and candidate/customer journeys that a regulator, a carrier, and a revenue target can all live with.
Attribution & UTM Governance
Attribution treated as a governed discipline — naming conventions, taxonomy rules, and review cadences that make marketing measurement defensible, not a spreadsheet everyone quietly distrusts.
In-House MarTech & Automation
Martech and vendor decisions evaluated from inside the organization. Migration strategy, system integrations, automated approval routing, and vendor management as an operating discipline.
AI in Marketing Operations
Where AI earns its place in the MarOps stack: conversational FAQ routing, automated candidate engagement, and AI-assisted lifecycle QA — implemented governance-first from someone accountable for the output.
Track record of operational impact.
Over a decade of hands-on leadership driving growth, automating workflows, and building trusted measurement architectures.
Growth Marketer
Owns lifecycle marketing and candidate-funnel operations across a national family of staffing brands — the automated journeys, attribution reporting, and data governance that keep high-volume recruitment marketing running clean. The throughline: the right message to the right candidate, measured, compliant, and automated where automation actually earns its place.
- Lifecycle Marketing & Candidate Funnel: Owns the automated SMS and email journeys that carry candidates from first touch to placement, turning a manual, high-volume outreach process into systems that run on their own.
- Consent & Compliance Governance: The gatekeeper for automated candidate outreach — the opt-in, consent, and channel-compliance guardrails that let marketing automation scale without breaking trust.
- AI FAQ Chatbot: Launched an AI chatbot resolving 100+ recurring questions autonomously and routing the complex ones to a human — automation placed where it earns its keep.
- Org-Wide Talent NPS: Architected the automated survey program that turns continuous candidate feedback into decision-ready insight for leadership.
Senior Specialist, B2C Acquisition Marketing
Coordinated bi-weekly campaign sprints across 450+ field offices and managed over $1M in annual performance ad spend across job boards, search, and social acquisition.
- Enterprise Naming Conventions: Led development and org-wide adoption of standardized campaign taxonomy across job boards, paid ads, and organic channels, feeding a demand-based media calculator.
- Automated Campaign Approvals: Designed and deployed automated multi-tiered approval routing for decentralized field marketing requests, substantially speeding pre-launch turnaround.
- Recruiter Request Portal: Built a centralized internal tool request workflow that eliminated administrative bottlenecks and accelerated field access to marketing assets.
Earlier Career Foundation
University of South Florida
Communications coursework with focused emphasis in Integrated Marketing Communications (IMC).
What leaders say about working with me.
Unfiltered endorsements from managers and colleagues who have seen these systems built from the inside.
Open to the right leadership role or project.
Senior growth marketing and marketing operations roles, as well as select strategic advisory engagements. Direct email is always the fastest channel.